課程大綱: |
Business Communication (3 Hours Each Lesson) (Total 36 Hours) Overview Communication In The Workplace, Communicating In Small Groups And Teams, Workplace Listening And Noverbal Communication, Communication Across Cultures, Preparing To Write Business Messages, Organizing And Writing Business Messages, Revising Business Messages, Routine E~Mial Messages And Memos, Routine Letters And Goodwill Messages, Persuasive And Sales Messages, Speaking Skills, Course Review & Examination Preparation, Examination Fundamentals Of Marketing (3 Hours Each Lesson) (Total 36 Hours) Understanding Marketing ~ Marketing'S Role In Business And Society, Understanding Marketing Environment, Customer Relationships, Target Market Selection, Marketing Research, Consumer Behaviour And Business Buying Behaviour, Marketing Mix ~ Product, Marketing Mix ~ Pricing, Marketing Mix ~ Distribution And Promotion, Customers In A Global World, Strategic Marketing Management, Course Review & Examination Preparation, Examination Operations Management (3 Hours Each Lesson) (Total 36 Hours) Operations Management As A Competitive Weapon/Strategy, Process Design Strategies/Process Analysis, Process Performance And Qaulity/Process Capacity, Total Quality Management ~ Concepts, Tools And Models, Process Layout ~ Facility Layout And Job Design, Supply~Chain Management, Lean Systems And Just~In~Time Concept, Technology And Value Chains, Inventory Management, Resource Planning, Resource Scheduling, Course Review & Examination Preparation, Examination. Managing Organizations And People (3 Hours Each Lesson) (Total 36 Hours) Management: Its Nature And History, Understanding The Organizations Environment, Planning & Decision Making, The Organization'S Goals And Planning, Organization Structure, Change & Innovation, Stragetic Management And Organization Design, Leadership, Organisational Control, Managing Groups, Managing Organizations Through Change And Conflict, Managing Internationally, Examination. Total: 144 Hours |
