Cc3739 Strategic Advertising And Promotion (From Ad Programmes) - Hong Kong Community College, The Hong Kong Polytechnic University

    5,520.00 5,520.00 5520.0 USD

    5,520.00

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    課程名稱:

    Cc3739 Strategic Advertising And Promotion (From Ad Programmes) - Hong Kong Community College, The Hong Kong Polytechnic University

    院校名稱:

    香港理工大學香港專上學院

    課程編號:

    21Z072102

    範疇:

    商業服務

    上課模式:

    42

    學費:

    5,520.00

    入學要求:

    Satisfactory Completion Of Form 6, Plus One Pass In A- Level Subject In The Hong Kong A-Level Examination And 5 Passes In A Single Attempt In The Hong Kong Certificate Of Education Examination (Including Chinese And English) Or Their Equivalents; Or Satisfacatory Completion Of A One-Year Pre-Associate Degree Programme Offered By Local Universities Or Equivalent; Or Mature Students Aged 25 Or Above, With Proficiency In English (Subject To Interview Screening).

    課程大綱:

    Concepts Of Market And Market Identification (6 Hours) The Idea Of Concept And Creativity In Advertising And Promotion (5 Hours) The Concepts Of Advertising And Promotional Mix (5 Hours) Types Of Advertising And Promotion Vehicles And Media (5 Hours) The Advertising Triangle: The Relationship Between Advertiser, Agency And The Media (5 Hours) The Idea Generation Process: Problem Definition, Problem Perception, Problem Confrontation, Solution Incubation, Concept Development, And Creative Execution (6 Hours) The Nature Of Brand Building And Promotion (5 Hours) Strategic Advertising And Promotions Through Publicity (5 Hours)

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