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  2. Analysis And Decision [Module From Postgraduate Diploma In Professional Marketing (Strategic Marketing And Corporate Reputation Management)] - School Of Professional And Continuing Education, Hku

Analysis And Decision [Module From Postgraduate Diploma In Professional Marketing (Strategic Marketing And Corporate Reputation Management)] - School Of Professional And Continuing Education, Hku

    $ 5,900.00 $ 5,900.00 5900.0 USD

    $ 5,900.00

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    課程名稱:

    Analysis And Decision [Module From Postgraduate Diploma In Professional Marketing (Strategic Marketing And Corporate Reputation Management)] - School Of Professional And Continuing Education, Hku

    院校名稱:

    香港大學專業進修學院

    課程編號:

    21Z070940

    範疇:

    商業服務

    上課模式:

    42 HOURS

    學費:

    5,900.00

    入學要求:

    Applicants Shall: (A) (I) Have A Recognized Degree In Marketing Or In Business With A Significant Component In Marketing Or (Ii) Have A Diploma Award In Marketing From Cim Or Awarded Within The Hku System Through Hku Space Or Equivalent And (B) Have Five Years Of Relevant Work Experience In Marketing At A Senior Management Level Applicants Holding Equivalent Qualification Will Be Considered On Individual Merits.

    課程大綱:

    Part 1: The Strategic Marketing Audit 1.1 The Strategic Marketing Audit: External (4 Hrs) 1.2 The Strategic Marketing Audit: Internal (4 Hrs) 1.3 Developing The Organisation'S Strategic Intent And Direction (4 Hrs) Part 2: Strategic Options 2.1 Assessing Strategic Marketing Decisions (4 Hrs) 2.2 Strategic Options Available To A Growing Organisation (10 Hrs) Part 3: Corporate And Reputational Risk Of Marketing Decisions 3.1 Making And Justifying Strategic Marketing Decisions (4 Hrs) 3.2 Financial Assessment Of Marketing Opportunities (4 Hrs) 3.3 Corporate And Reputational Risk Of Marketing Decisions (4 Hrs) 3.4 Impact Analysis Of Strategic Marketing Decisions (4 Hrs)

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