"盛會策劃管理專業文憑"2個單元-"整合營銷傳播策略"及"盛會項目管理" - 職業訓練局
課程名稱: |
"盛會策劃管理專業文憑"2個單元-"整合營銷傳播策略"及"盛會項目管理" - 職業訓練局 |
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院校名稱: |
職業訓練局 |
課程編號: |
21Z069187 |
範疇: |
商業服務 |
上課模式: |
60 HRS (PT) |
學費: |
7,200.00 |
入學要求: |
~Possess Three Subject Passes In Hkcee With Grade C And A Pass In English Language(Syllabus B) Or Equivalent Language Standard; Or ~Possess Five Subject Passes In Hkcee Including English Language (Syllabus B) Or Equivalent Language Standard; Or ~Aged 21 With At Least Two Years Full Time Working Experience In Business Sector |
課程大綱: |
1) Integrated Marketing Communications (30 Hours) (3 Hours Each Week) Week 1: Introduction To Imc And Corporate Image And Brand Building. Week 2: Consumer Buyer Behavior; Business-To-Business (B2B) Buyer Behavior; Analysis Of Promotional Opportunities. Week 3: Advertising Management; Advertising Design (1). Week 4: Advertising Design (2); Advertising Media Selection. Week 5: Trade Promotions; Consumer Promotions. Week 6: Personal Selling, Database Marketing And Crm. Week 7: Public Relations And Sponsorship Programs. Week 8: Internet Marketing. Week 9: Imc For Small Businesses And Entrepreneurial. Week 10: Evaluation An Integrated Marketing Program. 2) Event Project Management (30 Hours) (3 Hours Each Week) Week 1: Managing Events In The Corporate World, The Corporate Event Office And Documentation. Week 2: Corporate Event Office And Documentation. Week 3: The Event Site, Feasibility, Bidding, Proposals. Week 4: Systems And Decisions. Week 5: Event Risk Management. Week 6: Contract Management. Week 7: The Web-Enabled Corporate Event. Week 8: The Corporate Event Manual. Week 9: Costing, Procurement And Cash Flow. Week 10: Demonstrating Value Through Measurement And Analysis Valuation. |
資歷架構級別: |
0 |