![Buyer And Consumer Behaviour [Module From Bachelor Of Business (Marketing)] - The School Of Continuing Education Of The Hong Kong Baptist University](/web/image/product.product/65522/image_1024/%5B21Z067494%5D%20Buyer%20And%20Consumer%20Behaviour%20%5BModule%20From%20Bachelor%20Of%20Business%20%28Marketing%29%5D%20-%20The%20School%20Of%20Continuing%20Education%20Of%20The%20Hong%20Kong%20Baptist%20University?unique=5077aea)
Buyer And Consumer Behaviour [Module From Bachelor Of Business (Marketing)] - The School Of Continuing Education Of The Hong Kong Baptist University
課程名稱: |
Buyer And Consumer Behaviour [Module From Bachelor Of Business (Marketing)] - The School Of Continuing Education Of The Hong Kong Baptist University |
|---|---|
院校名稱: |
香港浸會大學持續教育學院 |
課程編號: |
21Z067494 |
範疇: |
商業服務 |
上課模式: |
30 HOURS (PT) |
為期: |
16 WEEKS |
學費: |
6,500.00 |
入學要求: |
Applicant Should Possess A Higher Certificate Or Diploma In A Business-Related Discipline; Or Membership Of A Professional Association Recognized By University Of South Australia; And May Require English Language Proficiency Of Score 6 Or Ielts Or 550 On The Toefl Test |
課程大綱: |
1. Introduction And Buying Behaviour Facts (10%) 2. Ideas And Explanations In Consumer Research (10%) 3. The Traditional Approach To Consumer Behaviour Research (10%) 4. Repeat Buying At Category Level (10%) 5. Repeat Buying At The Brand Level (10%) 6. Salience (10%) 7. Attitudes And Satisfaction/Relationship Quality (10%) 8. Purchase Probabilities And Consumer Reactions To Price (10%) 9. The Bass Model And Segmentation (10%) 10. The Consumer As A Shopper (10%) Remark: Weighted % Of 30 Contact Hours |
資歷架構級別: |
0 |