Brand Management [Module From The Bachelor Of Commerce (Marketing And Advertising) International Degree Programme] - School Of Professional And Continuing Education, Hku

    9,300.00 9,300.00 9300.0 USD

    9,300.00

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    課程名稱:

    Brand Management [Module From The Bachelor Of Commerce (Marketing And Advertising) International Degree Programme] - School Of Professional And Continuing Education, Hku

    院校名稱:

    香港大學專業進修學院

    課程編號:

    21Z065815

    範疇:

    商業服務

    上課模式:

    36 HOURS

    學費:

    9,300.00

    入學要求:

    Applicants Shall 1. Hold Qualifications Equivalent To The First Year Of The Curtin Bachelor Of Commerce Degree Examples Are: Higher Diploma In Business (Sales, Marketing & Advertising/ Marketing & Management/ Marketing & Media), Associate Of Business Administration, Advance Diploma In Marketing Awarded Within The Hku System Through Hku Space Or Other Academic Qualifications Of Equivalent Standard; And 2. Demonstrate English Proficiency By Achieving One Of The Following: I. Hkcee Minimum Of Grade C In English Language (Syllabus B); Or Level 3 In English Language; Or Ii. Hkdse Minimum Of Level 3 In English Language; Or Iii. Toefl Minimum Score Of 90 (Internet Based With 22 In Each Section); Or Iv. International English Language Testing System (Ielts) With Minimum Scores Of Writing & Speaking 6.0; Reading & Listening 6.0; Overall 6.5; Or V. Completion Of An Approved Qualification From Hku Space. ; Or Vi. Completion Of Two Or More English Units With A Grade Point Average Of 3.0 In Each Unit From A Two Or Three Year Sub-Degree Programme From One Of The Following Community Colleges - ~ Hong Kong Community College, The Hong Kong Polytechnic University ~ School Of Continuing And Professional Studies, The Chinese University Of Hong Kong ~ The Chinese University Of Hong Kong - Tung Wah Group Of Hospitals Community College ~ College Of International Education, Hong Kong Baptist University ~ Community College Of City Universtiy

    課程大綱:

    1. Introduction To Brand Management (3 Hours) 2. Customer-Based Brand Equity (Cbbe), Brand Positioning And Values (3 Hours) 3. Imc And Knowledge To Build Brand Equity (3 Hours) 4. Brand Equity Measuring (3 Hours) 5. Measuring Sources And Outcomes Of Brand Equity (3 Hours) 6. Designing And Implementing Branding Strategies (3 Hours) 7. Naming New Products And Brand Extensions (3 Hours) 8. Managing Brands Over Time (3 Hours) 9. Managing Brands Over Geographic Boundaries And Market Segments (3 Hours) 10. Two Tests (3 Hours) 11. Presentation Sessions (6 Hours)

    資歷架構級別:

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