![Brand Management [Module From Bachelor Of Business (Marketing)] - The School Of Continuing Education Of The Hong Kong Baptist University](/web/image/product.product/65512/image_1024/%5B21Z062743%5D%20Brand%20Management%20%5BModule%20From%20Bachelor%20Of%20Business%20%28Marketing%29%5D%20-%20The%20School%20Of%20Continuing%20Education%20Of%20The%20Hong%20Kong%20Baptist%20University?unique=5077aea)
Brand Management [Module From Bachelor Of Business (Marketing)] - The School Of Continuing Education Of The Hong Kong Baptist University
課程名稱: |
Brand Management [Module From Bachelor Of Business (Marketing)] - The School Of Continuing Education Of The Hong Kong Baptist University |
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院校名稱: |
香港浸會大學持續教育學院 |
課程編號: |
21Z062743 |
範疇: |
商業服務 |
上課模式: |
30 HOURS PT |
學費: |
6,500.00 |
入學要求: |
Applicant Should Possess A Higher Certificate Or Diploma In A Business-Related Discipline; Or Membership Of A Professional Association Recognized By University Of South Australia; And May Require English Language Proficiency Of Score 6 Or Ielts Or 550 On The Toefl Test |
課程大綱: |
1. Introduction To Brand And Product Management And Competitor Analysis: 12.5% 2. Customer Analysis; Segmentation And Targeting; Positioning: 12.5% 3. Brand Equity And Brand Performance Metrics: 12.5% 4. Pricing Strategy And Price Promotions: 12.5% 5. More Pricing Research Topics: 6.5% 6. Forecasting For Product Managers: 6% 7. Managing The Product Range: 12.5% 8. Financial Analysis For Product Management: 12.5% 9. Other Methods Of Demand Stimulation: Trade Promotions, Sampling; Trade Shows: 12.5% Remark: Weighted % Of 30 Contact Hours |
資歷架構級別: |
0 |