![Advertising [Module From Bachelor Of Business (Marketing)] - The School Of Continuing Education Of The Hong Kong Baptist University](/web/image/product.product/65511/image_1024/%5B21Z062735%5D%20Advertising%20%5BModule%20From%20Bachelor%20Of%20Business%20%28Marketing%29%5D%20-%20The%20School%20Of%20Continuing%20Education%20Of%20The%20Hong%20Kong%20Baptist%20University?unique=5077aea)
Advertising [Module From Bachelor Of Business (Marketing)] - The School Of Continuing Education Of The Hong Kong Baptist University
課程名稱: |
Advertising [Module From Bachelor Of Business (Marketing)] - The School Of Continuing Education Of The Hong Kong Baptist University |
|---|---|
院校名稱: |
香港浸會大學持續教育學院 |
課程編號: |
21Z062735 |
範疇: |
商業服務 |
上課模式: |
30 HOURS PT |
學費: |
6,500.00 |
入學要求: |
Applicant Should Possess A Higher Certificate Or Diploma In A Business-Related Discipline; Or Membership Of A Professional Association Recognized By University Of South Australia; And May Require English Language Proficiency Of Score 6 Or Ielts Or 550 On The Toefl Test |
課程大綱: |
1. Introduction To Marketing Communication; Overview Of The Industry; Advertising Agencies: 12.5% 2. The Marketing Communications Process; Key Documents; Budgeting: 12.5% 3. Theories Of How Advertising Works: 12.5% 4. Differentiation Vs Distinctiveness: 12.5% 5. Patterns In Tv Viewing: 12.5% 6. Media Planning: 12.5% 7. Campaign Costings: 12.5% 8. Evaluating And Testing Advertising. Review And Exam Preparation: 12.5% Remark: Weighted % Of 30 Contact Hours |
資歷架構級別: |
0 |