Business And Marketing Planning Principles [Module From Bachelor Of Business (Marketing)] - The School Of Continuing Education Of The Hong Kong Baptist University

    6,500.00 6,500.00 6500.0 USD




    Business And Marketing Planning Principles [Module From Bachelor Of Business (Marketing)] - The School Of Continuing Education Of The Hong Kong Baptist University








    30 HOURS PT




    Applicant Should Possess A Higher Certificate Or Diploma In A Business-Related Discipline; Or Membership Of A Professional Association Recognized By University Of South Australia; And May Require English Language Proficiency Of Score 6 Or Ielts Or 550 On The Toefl Test


    1. Competitive Advantage, Marketing Planning And All That Jazz. The Importance Of Improvisation In Implementing Marketing Plans (7%) 2. What Is This Thing Called Strategy, And What Has It Got To Do With Marketing Planning? The Connections Between Strategy, Marketing And Revenue Generation. (8%) 3. The Marketing Planner’S Tool Box: Frameworks, Concepts And Models To Analyse Markets. Portfolio Analysis Methods. Porters Five Forces Model. Macro Environmental Analysis Factors. (9%) 4. Analysing Internal And External Environments. Understanding Trends And The Status Quo. Analysing Customers And Markets. Identifying Buyer Roles And Segmenting Markets. (8%) 5. Being Market Driven Is Good, But Is There A Better Way To Play The Game, And What Should We Do When The Game Ends? Market Construction , Deconstruction And Functional Modification Of The Players. Strategies For Achieving A Profitable End Game, Do We Look After Our Dogs? (8%) 6. The Planned Approach To Strategy. The Good And The Bad Aspects Of Strong Control Over The Planning Process. How To Avoid The Tyranny Of The Sbu And Find Win – Win Solutions To The Game. Game Theory – Knowing When To Play The Game And How To Increase Your Value In The Game. (9%) 7. The Emergent Approach To Strategy. The Fallacies Of Formal Strategic Planning. The Benefits Of A Heuristic Approach To Identifying Patterns. The Stochastic Behaviour Of Market Systems And How That Enables And Requires Emergent Strategies To Occur. (9%) 8. Finding A Balance Between The Emergent And Planned Approach. The Difference Between Scenario Thinking And Scenario Planning Practical Examples Of Scenario Planning. How To Help An Organisation Through The Scenario Planning Process. Developing Organisational Core Competencies Through Mental Modelling. (9%) 9. Competing On The Edge’ – A Paradigm For Building A Continuous Flow Of Competitive Advantages In Industries Experiencing High Velocity Change. Alliances And Collaboration – How To Find The Right Partner And Make A Strategic Relationship Work. Different Types Of Collaboration And When To Use Them. (8%) 10. How To Evaluate Segments And Formulate A Meaningful Position. The Strategy Pyramid, Igor Ansoff And Smart Objectives. The Market / Product Matrix. The Y And Z Models Of Risk Management. The Relationship Between Goals, Objectives, Strategies And Action Plans. (9%) 11. Implementing Our Marketing Strategy And Measuring Our Performance. Organisational Structure And Its Importance In Implementing Marketing Plans. The Balanced Score Card And Strategy Maps. The Greatest Management Principle In The World. Measuring The Right Stuff And Measuring It Properly. (8%) 12. What Prevents Us From Implementing Our Marketing Plans, And What Might Happen If We Are Really Good At Implementing Them? The Paradox Of A Marketing Planning Capability. Obstacles To Implementation And How They Have Changed Over Recent Years. (8%) Remark: Weighted % Of 30 Contact Hours