Advertising And Promotional Communication, And Corporate Social Responsibility (Module From Mba In International Management Programme) - School Of Professional And Continuing Education, Hku
課程名稱: |
Advertising And Promotional Communication, And Corporate Social Responsibility (Module From Mba In International Management Programme) - School Of Professional And Continuing Education, Hku |
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院校名稱: |
香港大學專業進修學院 |
課程編號: |
21Z060074 |
範疇: |
商業服務 |
上課模式: |
48 HRS (PT) |
學費: |
23,250.00 |
入學要求: |
Applicants Shall: (A) (I) Hold A Second Class Honours Degree Or The Equivalent From A University Or Other Institution Acceptable To The University Of London; Or (Ii) Hold A First Degree From A University Of Other Institution Acceptable To The University Of London And A Gmat Score Of 550 Or Over; Or (Iii) Hold An Equivalent Professional Qualification And A Gmat Score Of 550 Or Over; And (B) Have At Least Three Years' Relevant Postgraduate Work Experience; And (C) Have An Advanced Level Of Ability To Work In English (Applicants May Be Required To Pass Or To Have Passed Within The Last Three Years, At The Appropriate Level, A Test Of Proficiency In English Acceptable To The University, E.G. An Ielts Score Of 6.5 Or Over With A Minimum Of 6 In Each Sub-Test Or A Toefl Score Of 580 (237 In The Computerized Test) Plus A Minimum Score Of 4.5 In The Test Of Written English (Twe)); And (D) Have Regular Access To The Internet. The University Of London Will Also Consider Applicants With Extensive Management Experience Of At Least 10 Years Who May Not Otherwise Meet Admission Criteria. The University Will Consider Each Application On Its Own Merit. |
課程大綱: |
Advertising And Promotional Communication (24 Hrs) - Studying Advertising And Promotional Communication (2 Hrs) - Theorizing Advertising And Promotional Communication (2 Hrs) - The Role Of Advertising And Communication In Brand Strategy (2 Hrs) - The Business Of Advertising And Promotion (2 Hrs) - The Changing Media Infrastructure For Advertising And Promotion (2 Hrs) - Mediated Entertainment And Multi-Channel Promotion (2 Hrs) - The Permeable Borders Of Advertising: Local And Global Issues (3 Hrs) - Ethics And Regulation Of Advertising And Promotional Communication (3 Hrs) - Research In Advertising (3 Hrs) - Review Of Advertising And Promotional Communication (3 Hrs) Corporate Social Responsibility (Csr) (24 Hrs) - A History Of Csr (2 Hrs) - Csr And Globalization (2 Hrs) - The Economists' Perspective On Csr (2 Hrs) - The Ethical Perspective On Csr (2 Hrs) - Csr And Shareholders (2 Hrs) - Csr And Social Responsibility - Staff, Suppliers, Community (2 Hrs) - Social And Environmental Accountability (3 Hrs) - Consumers And Csr (3 Hrs) - The Corporate Role In Civil Society (3 Hrs) - Government And Csr (3 Hrs) Total: 48 Hrs |
資歷架構級別: |
0 |