'Principles Of Marketing'(A Module From The Diploma Of Business/Advanced Diploma Of Business/Advanced Diploma Of Hospitality Management Offered By Royal Brisbane International College) - Royal Brisbane International College (Hong Kong)
課程名稱: |
'Principles Of Marketing'(A Module From The Diploma Of Business/Advanced Diploma Of Business/Advanced Diploma Of Hospitality Management Offered By Royal Brisbane International College) - Royal Brisbane International College (Hong Kong) |
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院校名稱: |
澳洲皇家布里斯本國際學院香港分校 |
課程編號: |
21Z056913 |
範疇: |
商業服務 |
上課模式: |
36(FT AND PT) |
學費: |
4,500.00 |
入學要求: |
~Minimum Entry Requirement: -Form 6 And 5 Hkcee Passes, Or Completion Of Form 6 Under The New Academic System, Or Year 12, Or Certificate Iv Or Equivalent; And -Ielts 5.5 Or Grade D In English Language (Syllabus B) At The Hkcee; Or Level 2 In English Language In The Hkdse Or Pass In The Rbic English For Academic Purposes. -Students Whose Age Are 18 Or Above Are Considered As Non-Standard Qualifications For Admission |
課程大綱: |
1.Marketing'S Role In Business And Society (3 Hours), 2.Understanding Strategic Marketing And Its Environment (3 Hours), 3.Customer Relationships (3 Hours), 4.Target Market Selection (1) (3 Hours), 5.Target Market Selection (2) (3 Hours), 6.Consumer Behaviour And Business Buying Behavour (3 Hours), 7.Marketing Mix - Product (3 Hours), 8.Pricing (3 Hours) And Distribution And Promotion (3 Hours), 9.Customers In A Global World (3 Hours), 10.Marketing Management (3 Hours), 11.Course Overview & Examination Preparation (3 Hours), Examination |
資歷架構級別: |
0 |