Advertising: Principles And Practice (Module From Higher Diploma In Public Relations And Corporate Communications) - School Of Professional And Continuing Education, Hku
課程名稱: |
Advertising: Principles And Practice (Module From Higher Diploma In Public Relations And Corporate Communications) - School Of Professional And Continuing Education, Hku |
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院校名稱: |
香港大學專業進修學院 |
課程編號: |
21Z056026 |
範疇: |
商業服務 |
上課模式: |
36 HOURS (FULL-TIME) |
學費: |
6,300.00 |
入學要求: |
Applicants Shall: 1. Have Gained In The Hkdse Examination Level 2 Or Above In Five Subjects* Including English Language And Chinese Language#; Or 2. Hold A Diploma In Foundation Studies Or Equivalent Qualification; Or 3. Hold A Diploma Yi Jin. Equivalent Qualifications Will Be Considered By The College. Applicants Who Do Not Possess The Above Academic Qualifications But Who Are Aged 21 Or Above With Relevant Work Experience Will Be Considered On Individual Merit. *Applicants Are Allowed To Use Not More Than Two Applied Learning (Apl) Subjects In The Application. The Recognition Of The Apl Subjects Is As Follows: (A) 'Attained With Distinction (Ii)' Is Deemed Equivalent To Level 4 Or Above In The Hkdse Examination; (B) 'Attained With Distinction (I)' Is Deemed Equivalent To Level 3 In The Hkdse Examination; And (C) 'Attained' Is Deemed Equivalent To Level 2 In The Hkdse Examination. # Apl Chinese (For Non-Chinese Speaking Students) Would Be Accepted As An Alternative Chinese Language Qualification. |
課程大綱: |
1. An Introduction To Integrated Marketing Communications (4 Hrs) 2. The Role Of Imc In The Marketing Process (4 Hrs) 3. The Communication Process (2 Hrs) 4. Creative Strategy And Tactics (6 Hrs) 5. Media Planning And Strategy (5 Hrs) 6. Digital Media: Planning, Strategy And Idea Development (8 Hrs) 7. Other Basic Promotional Tools (5 Hrs) 8. Evaluating The Social And Ethical Aspect Of Advertising And Promotion (2 Hrs) |
資歷架構級別: |
0 |