Advertising And Promotion Management(Module Of Higher Diploma Programme In Recreation And Leisure Management) - School Of Continuing And Professional Studies, The Chinese University Of Hong Kong
課程名稱: |
Advertising And Promotion Management(Module Of Higher Diploma Programme In Recreation And Leisure Management) - School Of Continuing And Professional Studies, The Chinese University Of Hong Kong |
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院校名稱: |
香港中文大學專業進修學院 |
課程編號: |
21Z054759 |
範疇: |
商業服務 |
上課模式: |
FT |
為期: |
45 hours |
學費: |
4,100.00 |
入學要求: |
The 3~Year Programme: The Applicant Should Have 5 Passes (Level 2/Grade E Or Above) In Hkcee Including Chinese Language And English Language Or Completion Of Project Yi Jin, Or Equivalent. The 2~Year Programme The Applicant Should Fulfill Either One Of The Following Minimum Requirements: (1) Pass In One A Level Or Two As Level Subjects Plus The Minimum Admission Requirement Of The 3-Year Programme Or Equivalent; Or (2) Satisfactory Completion Of A Pre-Associate Degree Programme, Or Equivalent; Or (3) Aged 21 Or Above. Mature Applicants At The Aged Of 21 Or Above Who Do Not Meet The Above Minimum Admission Requirements But With A Demonstrated Capacity To Pursue The Programme Are Eligible To Apply For Admission. Applicants May Be Required To Attend An Interview. |
課程大綱: |
(1) Introduction To Advertising Management & Integrated Marketing (5 Hours) (2) Advertising And Society: Ethics, Regulation, And Social Responsibility (3 Hours) (3) Advertising And The Marketing Process (5 Hours) (4) Advertising Background, Planning And Strategy (5 Hours) (5) Advertising Objective Setting And Budgeting (3 Hours) (6) Advertising Media (8 Hours) (7) Creative Advertising (8 Hours) (8) Integrating Marketing Communication Elements (8 Hours) |
資歷架構級別: |
0 |