'Marketing Research', 'Global Marketing', And 'Buyer Behaviour' [3 Modules From The Higher Diploma In Advertising And Global Brand Management Offered By Vtc-Ive(Cw)] - Vocational Training Council
課程名稱: |
'Marketing Research', 'Global Marketing', And 'Buyer Behaviour' [3 Modules From The Higher Diploma In Advertising And Global Brand Management Offered By Vtc-Ive(Cw)] - Vocational Training Council |
---|---|
院校名稱: |
職業訓練局 |
課程編號: |
21Z053728 |
範疇: |
商業服務 |
上課模式: |
135(FT) |
學費: |
11,277.00 |
入學要求: |
~Progression From 21932F/Level 2 Or Completion Of Secondary 7; And ~Passes At Hkcee Including English Language (Syllabus B), Chinese Language And Mathematics Or Equivalent |
課程大綱: |
1) Concepts And Theories Of Marketing Research Tools And Techniques In Business Environment. 2)Knowledge In Developing Appropriate Global Marketing Strategies To Deal With Dynamic International Trading Environments And The Complication Of Global Competition.3)Basic Concepts And Theories Of Buyer Behaviour In Business Environment |
資歷架構級別: |
0 |