Advertising And Promotion (From Ad Programmes) - Hong Kong Community College, The Hong Kong Polytechnic University
課程名稱: |
Advertising And Promotion (From Ad Programmes) - Hong Kong Community College, The Hong Kong Polytechnic University |
|---|---|
院校名稱: |
香港理工大學香港專上學院 |
課程編號: |
21Z03703A |
範疇: |
商業服務 |
上課模式: |
FT |
為期: |
42 |
學費: |
4,740.00 |
入學要求: |
Satisfactory Completion Of Form 6, Plus One Pass In A- Level Subject In The Hong Kong A-Level Examination And 5 Passes In A Single Attempt In The Hong Kong Certificate Of Education Examination (Including Chinese And English) Or Their Equivalents; Or Satisfacatory Completion Of A One-Year Pre-Associate Degree Programme Offered By Local Universities Or Equivalent; Or Mature Students Aged 25 Or Above, With Proficiency In English (Subject To Interview Screening). |
課程大綱: |
Introduction To Marketing Communications (10 Hours) Marketing Communications Environment (8 Hours) Formulating And Implementation Of Advertising And Promotional Programmes (8 Hours) Managing Integrated Advertising, Promotion And Marketing Communications (8 Hours) Ethics And Trends In Marketing Communications (8 Hours) |
資歷架構級別: |
0 |