Business Policy 320 (Module From The Bachelor Of Commerce (Marketing & Advertising) Programme) (International Degree Programme) - School Of Professional And Continuing Education, Hku
課程名稱: |
Business Policy 320 (Module From The Bachelor Of Commerce (Marketing & Advertising) Programme) (International Degree Programme) - School Of Professional And Continuing Education, Hku |
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院校名稱: |
香港大學專業進修學院 |
課程編號: |
21Z025805 |
範疇: |
商業服務 |
上課模式: |
Full-time |
為期: |
50 hours |
學費: |
7,000.00 |
入學要求: |
A Professional Diploma In Marketing Awarded By Hkim/Space Or A Hku Space Higher Diploma In Sales, Marketing & Advertising; Or Equivalent; And English Proficiency |
課程大綱: |
1. Basic Concepts Of Strategic Management (4 Hours) 2. Corporate Governance And Social Responsibility (4 Hours) 3. Environmental Scanning And Industry Analysis (4 Hours) 4. Internal Organizational Analysis (4 Hours) 5. Evaluation And Control (4 Hours) 6. Situational Analysis And Business Strategy (4 Hours) 7. Corporate Strategy (4 Hours) 8. Functional Strategy And Strategic Choice (4 Hours) 9. Organising For Action (4 Hours) 10. Staffing And Directing (4 Hours) 11. Managing Technology And Innovation (4 Hours) 12. Entrepreneurial Ventures And Small Business (4 Hours) 13. Exam (2 Hours) |
資歷架構級別: |
0 |