China Marketing (Module From Master Of Business Administration) - The University Of Hong Kong

    21,000.00 21,000.00 21000.0 USD

    21,000.00

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    課程名稱:

    China Marketing (Module From Master Of Business Administration) - The University Of Hong Kong

    院校名稱:

    香港大學

    課程編號:

    21Z021397

    範疇:

    商業服務

    上課模式:

    PT

    為期:

    36

    學費:

    21,000.00

    入學要求:

    A Bachelor'S Degree, A Satisfactory Gmat Score

    課程大綱:

    The Class Follows A Workshop Mode. It Is To Expose, Involve, And Challenge Participants In The Complexities Of Managing Marketing Activities For Firms Operating In Mainland China. Indigenous, As Well As Contemporary Marketing Concepts And The Necessary Tools That Facilitates Strategic Marketing Decisions Will Be Introduced And Discussed Throughout The Workshop. The Workshop Is Structured With A Very Heavy Reading And Condensed Front End (First 6 Classes) As A Foundation For The Applied Group Project. Concepts And Thoughts Will Be Discussed, Modified, Challenged, Adopted Or Discarded During The Workshop. To Benefit Maximally In The Workshop, You Are Asked To Read The Assigned Material Before Each Session And Think Critically And Creatively Along Key Questions Raised. In Workshop Like This, Its Success Depends On Both The Participants And The Instructor. Each Meeting Is Divided Into Smaller Components That Highlight Key Discussion Topics And Decisions. This Is To Structure Our Discussion Meaningfully And Effectively. Through This Focused Approach, Managerial Insights Can Be Derived Readily.

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