Certificate In Innovation To Marketing Managers - Hong Kong Computer Institute
課程名稱: |
Certificate In Innovation To Marketing Managers - Hong Kong Computer Institute |
|---|---|
院校名稱: |
香港電腦學校 |
課程編號: |
21C054283 |
範疇: |
商業服務 |
上課模式: |
30(PT/FT) |
學費: |
12,500.00 |
入學要求: |
~Aged 18 Or Above And Completion Of Form 5 |
課程大綱: |
Examine The Fundamental Concepts Of Innovation And Creativity And Their Application Within An Organizational Context The Role Of Individual Characteristics For Marketing Managers As Decision Makers, And This Will Include Personality Type (Reference To Mbti), Adaptors And Innovators (Reference To Kirton Inventory) These Aspects Together With Intuitive Judgement Will Be Considered In Relation To Marketing Strategies And How They Are Determined. Examine Utility Of A Number Of Approaches And Techniques For Stimulating Innovation. The Use Of 'Reversals', Mind Mapping, Rich Pictures, Brainstorming And Other Techniques Will Be Examined And Evaluated As Creative 'Tools'. Innovation Dynamics, Creative Scanning, The Role Of Organization Structure, Systems For Managing Innovation. Entrepreneurs/Intrapreneurs, The Role Of Climate And Culture. Organizational Approaches To Innovation And Change. Case Study Analysis To Illustrate The Concepts Techniques And Approaches Examined In The Earlier Parts Of Innovation Programme |
資歷架構級別: |
0 |