Bachelor Of Business (Marketing) - The School Of Continuing Education Of The Hong Kong Baptist University
課程名稱: |
Bachelor Of Business (Marketing) - The School Of Continuing Education Of The Hong Kong Baptist University |
|---|---|
院校名稱: |
香港浸會大學持續教育學院 |
課程編號: |
21B045086 |
範疇: |
商業服務 |
上課模式: |
PT |
為期: |
480 |
學費: |
99,200.00 |
入學要求: |
Applicants Should Possess A Higher Certificate Or Diploma In A Business-Related Discipline; Or Membership Of A Professional Association Recognized By University Of South Australia; And May Require English Language Proficiency Of Score 6 Or Ielts Or 550 On The Toefl Test |
課程大綱: |
1. Accounting, Decisions And Accountability (30 Hours) 2. Business And Marketing Planning Principles (30 Hours) 3. Managing Communication In Business (30 Hours) 4. Management Principles (30 Hours) 5. Personal Selling (30 Hours) 6. Buyer And Consumer Behaviour (30 Hours) 7. Microeconomics (30 Hours) 8. Integrated Marketing Topics (30 Hours) 9. Foundations Of Human Resources Management (30 Hours) 10. Organizational Behaviour (30 Hours) 11. Market Analysis (30 Hours) 12. Advertising (30 Hours) 13. Marketing Principles: Trading And Exchange (30 Hours) 14. Marketing Research (30 Hours) 15. Brand Management (30 Hours) 16. Client And Customer Relationship Management (30 Hours) |
資歷架構級別: |
0 |